PORTFOLIO

Copywriter

PORT

FOLIO

Dennis Malmsten

JOLLYROOM

WIGGYS

POWERKING

VÄSTTRAFIK

Kontakt

JOLLYROOM

Club Jollyrooom

Förnya barnrummet

OOH

Flyer

Club Jollyroom

Community

Recensera

Alla produkter du köpt på Jollyroom samlas under fliken ”Mina produkter". Om du kikar in där och vill dela dina upplevelser av produkterna du köpt, blir vi så tacksamma! Din recension skapar inte bara stort värde för oss utan hjälper även andra kunder som vill känna sig säkra på att de klickar hem rätt produkt.

Frågor och svar

Här kommer vi dela kunskap med varandra. Detta innebär att ni gärna får ställa frågor om produkter och samtidigt hjälpa andra genom att dela egna erfarenheter. Våra produktexperter kommer florera runt i klubben och finns där för er när ni behöver extra guidning.

Interagera

Club Jollyroom handlar om en sak – att hjälpa varandra! Därför har vi massvis med roliga sätt att vara en del av klubben som att gilla, kommentera, svara på frågor, ställa frågor, recensera eller varför inte bara dela med sig av sitt familjeliv!

Tävla

Som medlem på Club Jollyroom öppnas inte bara en ny dimension av shopping hos oss, utan du får även exklusiv tillgång till våra spännande tävlingar där våra absolut mest fantastiska priser lottas ut. Bli medlem idag och delta direkt!

Club Jollyroom

OOH

Flyer

WIGGYS

Historia

Manifest

Value Proposition

FROM SLEEPING BAGS IN THE 1980s TO Mono-material apparel made of 100% recycled polyester for more circular and long-lasting products.

WIGGYS® started making sleeping bags in Colorado in the 1980s. Later, the American military used the bags as part of the survival package you got after an emergency ejection from a fighter jet. Back then, WIGGYS® bags had an innovative insulation process as they were 100% polyester. This made the sleeping bags dry fast and kept insulation performance even in challenging conditions.

Today we continue with the insulation-driven concept but focus on wearable padding products in 100% recycled polyester. With a grand ambition yet a simple idea, we create responsible outerwear out of a tight ingredient list of mono-materials. This concept enables us to recycle WIGGYS® apparel and create a circular product lifecycle. In addition, we use recycled polyester instead of down as insulation. This allows for excellent performance and many benefits, one being that we never involve animals in our products. And still, WIGGYS® will keep you warm and dry through the dewy and cold days because, unlike down, our 100% recycled polyester won't lose its insulation performance when wet.

HISTORY

Over 40 years of experience as a sleeping bag brand has given us mastery over keeping you warm and dry while being comfortable. And along the way, we've become passionate about finding ways to reduce our impact and create outerwear with a circular perspective on our process. Today, outerwear from WIGGYS® fits a modern lifestyle, serving as your go-to gear when facing harsher weather.

Producing premium and lasting mono-material apparel is our mission. Part of that mission becomes taking responsibility for the product's entire lifecycle. And to do so, we use mono-materials in our WIGGYS® products. This way, we create the right conditions for our products to be recyclable – a fact that makes us super proud.

We design our pieces for the long term, not for short-term trends. Inspired by decades past, we want our designs to look timeless yet feel modern in features and comfort. Whether exploring nature or promenading through the cityscape, we carefully create your favorite outerwear to complement your style while still being highly functional.

WIGGYS® is vegan, meaning there are no animal-derived materials or by-products – 100% recycled polyester all the way. This means performance and high functionality. Use your piece often, wash it at home and wear it when it's that dewy or chilly weather. With recycled, loose polyester as padding, WIGGYS® outerwear will dry fast, keep you warm and retain its loft over time.

Still, modern times demand great design to be more than just aesthetics. Our idea is simple, create responsible outerwear. We believe in apparel that can withstand the elements without challenging them. And it means being careful with our resources and allowing for a circular product lifecycle. So, with the help of our past, we set out to help change the future. Our statement is clear, and we're already on the mission.

MANIFEST

Holistic apparel made to last for explorers with a modern lifestyle.

WIGGYS® utilizes over 40 years of experience as a sleeping bag brand to create outerwear that challenges the norm. With 100% recycled loose polyester padding, WIGGYS designs progressive apparel where the product's lifecycle is fully recognized. This way, WIGGYS® fuses a circular mindset with thoughtful design to form outerwear that fits the needs of modern humans.

VALUE PROPOSITION

FIKTIVT CASE - FORSMAN BODENFORS

AD: Alexandra Karsberg / CW: Dennis Malmsten

VÄSTTRAFIK